It began one day in August when Fit in Clouds folding shoes got an email from Groupon co-founder Raj. What initially seemed too good to be true turned out to be real! Groupon was in the process of launching a new nationwide platform and was considering our product to be a part of this exciting launch. Raj had seen a similar product in UK do exceptionally well with Groupon and he was confident it would be a new and interesting product for the US market as well. Without giving too many details about this new and secretive launch, Raj explained the purpose of this platform and then handed the discussion over to Aaron, the national sales director for Groupon. After a round of negotiations and agreements, a feature date and offer was set. The offer enabled customers the purchase any two pairs of Fit In Clouds folding shoes for $25, including shipping!! What an amazing offer!
What is Groupon Goods, and what does it offer? According to Groupon:
“Groupon Goods features really good deals on great products. To get airspace on Groupon Goods, a product has to be cool enough to share and innovative enough to inspire. It also must be made of reliably bonded molecules and stardust.
Honestly, if we think a product is remarkable and we can offer a good deal on it, we’ll do so”
Fit In Clouds was featured on Groupon Goods on Oct5th. It was a nationwide feature, meaning millions of people receiving this exclusive offer in their inbox. Even with the additional work we did with our hosting service to prepare for the launch, our website quickly became overloaded with heavy customer traffic, and for the first time we experienced the “good problem to have” for a website – one hour intermittent downtime during that morning due to heavy traffic. There were more than half a million hits to our site within an hour and by late afternoon it reached well over a million! To help stabilize the website, we worked with GoDaddy to add extra capacity in the afternoon hours. More interestingly, our limit of 2,000 vouchers was reached by 9pm ET, almost 9 hours from when the first email started reaching customer mailboxes! And it didn’t stop there…even with the offer getting sold out that night, we continued getting overwhelming traffic to our website during the next two days!
Needless to say, we are extremely impressed by the power of Groupon, as well as by the professionalism displayed by Raj, Aaron, Patrick and their team. One thing is certain – this team knew the potential of their vision and they were are on to an amazing something! In understanding the shifts occurring in the advertising marketplace, Groupon is always cited as a prime reason and now our company personally knows why! There is no other medium we could have used to reach this broad an audience with no upfront fees, completely risk free.
We welcome our new customers and are working endlessly to make sure your orders are shipped out on time and accurately. Items currently out of stock are in the process of being re-stocked. A big thank you to Groupon and to Raj, Aaron and Patrick from Fit In Clouds and best wishes to Groupon Goods. Your best days are yet to come!